Audience: This is aimed at a mainstream audience of men and women, as a general human interest piece. The ad is intended to make the reader view the shoe as The Next Hot Thing, similiar to the current interest in Crocs.
There's a new product pounding the pavement in the sporting goods world. It's a shoe that fits like a glove - and that's exactly what it looks like.It's called the Vibram Five Fingers, and its odd-looking design is based on current research indicating that barefoot running can be extremely beneficial, and in some cases better for you, than wearing shoes. Experts say running barefoot on grass or sand is shown to strengthen your foot and calf muscles, which helps prevent injuries later on. Going barefoot daily is also believed by scientists to correct posture.
Designed with barefoot activities in mind such as sailing and yoga, the shoe has stirred interest for hikers, walkers, or just plain barefoot enthusiasts; the Five Fingers' hard but thin sole protects the wearer from broken glass, sharp rocks, and big calluses. The wearer still feels the surface's texture under their feet, especially in situations like trail-running or wading in water. Wearers have described the experience as being like a kid again, or wearing toe-socks so thin you can barely feel them.
Unfortunately, the wide variety of human foot shapes means that these peculiar shoes might not be for everyone, and buyers are encouraged to find a local vendor to try them on before purchasing.
For more information, color choice, and a store locator, visit the manufacturer's website, vibramfivefingers.com
Possible Taglines, depending on the audience:
The Right to Bare Feet
Maybe Hobbits Were On To Something. . .
From Toes to Nose. . .
Piggies in a Blanket
For all the shoe-haters out there. . .
[This is original text, written after researching the shoes on various blogs. The photo was found on Google. This text is also to be used in my voice demo.]
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