Thursday, January 31, 2008

Japanese Cherry Blossom Cream Spec Ad



Sweet, not Sugary.


Floral, not Flowery.


Smooth, not Oily.


Finally, a fragranced body cream that makes your bedside table look good, too.



Japanese Cherry Blossom Body Cream by Bath and Body Works is a fine, creamy dessert mousse for your skin.

It never leaves a greasy residue, and the muted, clean scent of cherries and nectar lingers throughout your day.

Once you experience it, you'll never want to come back.

Renewing

Rejuvenating

Refreshing.




[This ad is aimed at a female demographic, between the ages of 18 and 35. It is intended to evoke images of a rainy streets in Japan, of the dual nature of women in today's society: powerful, motivated, and busy, yet remembering time for beauty and relaxation. ]

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